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Realme becomes second-largest phone brand in India, sets sights on Xiaomi

Realme now has 17% market share in India. What you need to know The latest Counterpoint data shows Realme moving up to second position in India's handset market. Realme saw a year-on-year growth of 20% in Q4 2021, and now has a 17% market share in India. Most of Realme's gains were in the entry-level segment with the C and Narzo series. From the very beginning, Realme has been a sales juggernaut. The brand's focus on value and its innate ability to undercut Xiaomi in the budget segment allowed it to quickly gain ground in India, and it used that as the starting point to build a global empire that now stretches to over 30 countries. Realme became the fastest brand to hit the 100 million sales milestone last year, and a surge in sales in Q4 2021 allowed the brand to overtake Samsung to become the second-largest phone brand in India. The latest figures from Counterpoint show that Realme has picked up a 17% market share in India in Q4 2021, closely edging out Samsung at 16%. Xia...

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