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34% of CMOs do not trust their marketing data

More than a third of CMOs do not trust their marketing data, according to research from marketing data analytics platform, Adverity.  Additionally, there is a growing divide between data analysts and marketers when it comes to trusting their data.  Almost a third of marketers don’t trust the data they are given to inform campaigns. A... Read more » The post 34% of CMOs do not trust their marketing data appeared first on Marketing Tech News.
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