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Half of marketers feel their companies fall short on customers’ expectations

Almost half (48%) of CMOs believe the customer experience their organisations deliver falls below or significantly below their customers’ expectations.  That’s despite more than three quarters (79%) recognising that delivering a premium customer experience is a powerful competitive advantage. This is according to new MarTech Alliance and Treasure Data release new research, in which 200... Read more » The post Half of marketers feel their companies fall short on customers’ expectations appeared first on Marketing Tech News.
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