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How user-generated content can be more powerful than influencer marketing campaigns

User-generated content (UGC) is quickly becoming the most popular marketing tool ahead of online influencer campaigns. The public have become accustomed to reality stars and has-been celebrities flogging whichever never-used-gadget that they’ve been paid to promote. Since the rise of the Insta-marketeer, the Advertising Standards Authority has prescribed new rules for promoting products and services... Read more » The post How user-generated content can be more powerful than influencer marketing campaigns appeared first on Marketing Tech News.
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