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UK tourist attractions launch campaign to tempt younger visitors back to cities

With a quarter of urban business venues at risk of collapse, palaces and museums are reaching out to the less ‘risk-averse’ Young British holidaymakers are being encouraged to take UK city breaks and visit indoor attractions this autumn and winter, in a campaign designed to help hospitality and tourism businesses weather the ongoing coronavirus crisis. Run by Visit Britain, the “Escape the Everyday” digital campaign will launch in September and promote short breaks and day trips across the UK, with a major focus on urban tourism. Continue reading...

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